Being This Different Isn’t Easy… Here’s Why

We all know black is easy. Fabric? Check. Thread? Check. Waistbands? Easy-peasy, plentiful, and cheap.

Colour, though? That’s where the adventure begins.

On the surface, it might look like we just slap some prints on fabric and call it a day. But behind the scenes? It’s a circus. Staying bold, unique, and true to our values means more people to coordinate, more details to juggle, and more financial risks to take.

Because here’s the truth: bringing Zeenya to life isn’t for the faint-hearted. Surprises pop up at every turn. It takes courage, a pinch of madness, and yep - a few tears (okay, more than a few).

Unlike big activewear brands, we don’t pump out thousands of pairs at once - with small batches, there’s so much to juggle:

• Higher costs: Small runs are more expensive per unit, but they’re what make Zeenyas special.

• Longer waits: Fabric, thread, and trims sometimes take months to arrive (especially if they’re not black).

• Constant juggling: We’re not just picking prints, we’re making sure every size is represented, from 8 through 22, even if that slows things down.

That inclusivity piece? It’s incredibly important to us. We’d love to offer every print in every size, but the bigger sizes and XS can move more slowly. That ties up resources that could’ve gone toward our core sizes, which affects sales for us. But we don’t back away from it. Sometimes your favourite print might not be available in every size - so we offer one or two prints in the larger sizes to make sure there’s always something for everyone. We try our best.

And then there are the wildcards, like:

• Fabric behaving differently than expected (hello, Wildshade 👀)

• Perfectly matched coloured thread taking months to arrive - and costing a bomb

• Coloured waistbands suddenly out of stock

• Long-awaited fabric arriving and not being what it was supposed to be

When you’re small-batch, these aren’t tiny hiccups you can absorb with the next shipment. They’re real, sometimes gutting hits to a small family.

That’s why every pair of Zeenyas that makes it into your hands has been fought for. Every detail matters, because when something goes wrong, it’s not a rounding error on some giant corporate spreadsheet. It’s us, recalculating how to pay the next invoice, or delaying a new release until we can get it right.

So while we absolutely LOVE hearing your ideas (and sometimes wish it were as easy as swapping a waistband colour!), there’s a whole lot more going on behind the seams.

And honestly? That’s exactly what makes it worth it. The juggling, the risks, the tears, the triumphs - they’re all stitched into the leggings you wear. So next time you pull on your Zeenyas, you’ll know: this is no ordinary pair of leggings.

This is joy, colour, courage, and a little bit of madness, brought to life.